If you’re trying to find a local shoe store online, which search engine do you use? If you’re looking for a cheap holiday to France, whose search engine pub do you use? More often than not, the reply to such questions will be”Google”.
And rightly so because Google absolutely dominates the search engine industry. Back in the day, search engines were put up left, right and center, but they often failed due to several reasons; Viewzi, LeapFish and the more recent, Cuil are to name but a few.
Nevertheless today, other search engines struggle to generate any impact on the marketplace as the world wide web is dominated by Google. Some hold onto a little portion of it like the Microsoft-owned search engine, Bing (previously called MSN Search) and Yahoo!, but compared to Google’s mammoth market share, they barely compare.
If you want to Rank Top on Search Engines then you can hire a professional SEO agency by searching on online official websites.
In case you’ve got a business and you need your site to be found more readily – meaning it is visited more frequently by your clients – there are two chief ways of going about it. The first technique is to invest in Google AdWords – where your site is displayed on Google’s Search Engine Results Pages (SERPs) – but you pay them a sum of money for each click you get; this is known as Pay Per Click (PPC).
The other procedure is by practicing Search Engine Optimisation (SEO). This is the way of turning your site into a page that’s both attractive and noticeable to anyone who’s looking for the specific services you need to offer, in addition to making sure it is easily readable by search engines. \
The purpose of SEO is to finally have your site ranking higher on SERPs. Both SEO and PPC can be done by you personally, but both may be a time-consuming procedure. There are various search engine optimization agencies available to assist you with these aspects of promoting your site.